Archive for '1:45 Fri'
[Room 108] Twitter in Crisis Communications with the Air Force
Posted on 28. Mar, 2009 by lkthrock.
Case Study: Witness reports crash of Air Force C-17. Within a minute the story was on CNN. Seventeen minutes later, the Air Force countered that it wasn’t true using Twitter. Fifty-five minutes later CNN retracted story.
Rumor control was phenomenal and empowering.
With the C-17 scenario, the Air Force had established a precedent for quick response . A couple days there was an F22 crash (which was true), so they had to balance the expectation/precedent for quick response with the time needed to inform families of those who lost their lives. To balance, the Air Force issued a statement indicating that they were aware of the situation and were insuring and validating information. As the story began to materialize on Facebook, they continued to communicate and ask for patience as they notified next of kin.
Citizen’s for a Free Tibet uses Twitter as the backbone/back channel of crisis communication.
Case Study: Twitter “Vote Report” - developed series of hashtags, 800 numbers, iPhones, androids, to aggregate data (full case study on Personal Democracy Forum - www.personaldemocracy.com) - software is from get hub.
Monitoring tools: http://search.twitter.com and www.tweetgrid.com
Discussion of concern over using Twitter as the sole channel for crisis communication. Twitter should be one channel.
SMS is the most reliable channel in a crisis. Frontline SMS mentioned.
Q: How do you handle the intentional “bad actors?”
A: Suggested that your community will drown them out.
Case Study: State Department - There was a rumor started on Twitter that the U.S. was harboring people in Madagascar last week. State decided that because the rumor was started on Twitter, they were going to combat it on Twitter and were successful.
Opinion: Distinguish between micro blogs in a private, contained, closed network and Twitter. Using a public service like Twitter opens up to to bad actors.
Private options:
Laconica - Open Source Twitter clone
IRC
WordPress
Mission is always first, the tool is what helps you accomplish mission.
Lots of debate on the use of Twitter at the RNC (specifically with regards to Activist communications). Thought on public versus private networks - private networks often get shut down by local governments in crisis situations.
A first responder commented that sometime the lack of information is critical to control. Not to be secretive about it, but to protect the scene (like an active shooter situation at a high school) and in order to deliver accurate information. Many times the real-time communication causes mass hysteria and panic. It’s not always about free and open information, sometimes it’s about accurate information.
Continue the discussion at Barcamp.org/CrisisCamp - Washington, DC - June 13-14
These are the notes for the session http://www.government20club.org/2009/03/room-108-using-twitter-in-crisis-management/
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[Gallery] Social Media Subcouncil - What is it?
Posted on 27. Mar, 2009 by yarnmaven.
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[Room 120] Legislative 50 State Best Practices Wiki
Posted on 27. Mar, 2009 by yarnmaven.
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[Room 101] Create Roadmap Municipal GEO Data
Posted on 27. Mar, 2009 by webbiegirl.
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[Room 108] Using public APIs
Posted on 27. Mar, 2009 by sanford.
This is the Mindtouch Deki presentation using public API’s
The hashtag is #API
http://search.twitter.com/search?q=%23api+%23gov20camp
You can download the Open Source Edition of the Deki online http://www.mindtouch.com/Community
Tools that do simular stuff:
- Afros
- Yahoo Pipes
- Wavemaker
- Wordpress
- Popfly
Still a chance to enter Apps for America - http://www.sunlightlabs.com/appsforamerica/
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[Media Center] Crowdsourcing Outreach with Inreach
Posted on 27. Mar, 2009 by yarnmaven.
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[Backstage] Social Media ROI
Posted on 27. Mar, 2009 by budgeteer.
Chris Hemrick of Booz Allen Hamilton did a great job of kicking off and facilitating this presentation! I (@krazykriz) presented a few slides from a three-hour presentation on “Measuring the Impact of Social Media in Government” that Ari Herzog (@ariherzog) and I delivered for the “Social Media for Government” conference the day before. Those slides are embedded here and the notes from our dialogue are below the slides:
Enterprise 2.0 - how to use tools to improve communication within agencies (platform example - Intellipedia: a wiki used to share intelligence across agencies).
Overarching question: How much time are you saving using these tools? Some examples:
Decrease cycle time in decision making/more efficient information gathering. Wiki’s (and Twitter) can help your organization think topically.
Timely access to relevant information in support of business functions and missions.
Increased diversity of thought and improved relationships between workers (experts, opp for employees to have voices be heard, crowdsourcing).
With alot of baby boomers retiring, social media is a great way to share intellectual property.
Creates flatter and more transparent organizations.
Better positioning for a distributed workforce (ex. Skype is free).
Question on how to get participation.
A: Best way is to put out content with value. It has to be top down and bottom up.
Metrics Discussion
Metrics presentation will be posted on the Gov20Camp wiki and the blog www.genrationshift.blogspot.com.
Open discussion/suggestions about Metrics and ROI:
Start a pilot (build a prototype) so that you can show the value and possibilities.
Layout all the task that are required and create a project plan.
Show which communities are commenting or picking up on the information that you’re putting out there.
Set metrics of success early and reward internal use (lots of debate about whether this works or not). Incentive external audiences with good content.
Financial types will want to know the hard return down the line.
Getting participation is all in internal marketing, you have to make it sexy and exciting.
What is the value of a conversation? What is the value of a relationship?
OMB used a wiki and shaved a third of the time off a 10 week project cycle.
We need to trumpet our success.
Case study: Video contest to educate people. Sold it to management as a test to see if social media was right for the agency. 140 videos were submitted, but still unable to answer the question, did it influence the opinion of the participants?
Hypothetical: A PSA on Radon. On YouTube you would be able to quantify views.
One last example: One of BoozAllen’s client switched from an e-newsletter to a blog. Lots of time savings on newsletter development and the content becomes the focus.
Chief barrier to adoption of social media: fear of what people don’t know about social media. Good to ask management “What is the risk if you don’t embark into social media?”
Closing thought: It takes a while to build trust, but once you do, it will add alot of value to your organization.
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